BACK THE CULTURE

“A people without the knowledge of their past history, origin and culture is like a tree without roots” - Marcus Mosiah Garvey

We are taking the responsibility to define who we are as Jamaicans and tell our stories, using our past to influence our current selves and empower a future generation all Jamaicans can be proud of. “Nut’n nuh sweet like yaad”

As PROUD Jamaicans, there is no place that we go in the world where someone doesn’t connect with our culture. Either it's our food (jerk chicken), music (Bob Marley), athletes (Usain Bolt and Shelly-Ann Fraser Pryce) or our unique patois language/accent (yeah man, no problem). 

If you see how small our island is on a map, you know that there is something special about Jamaica and it’s people to have made such a massive imprint on humanity.

However, we are deeper than those surface things and Jamaicans at home and abroad have a desire to preserve our rich culture and heritage so we can pass it on to our children and grandchildren so they can exhibit the same pride that we do today.  

It is our responsibility, to preserve and ensure they always memba weh dem come fram. Whether a yaad or a farrin, we want them to continue playing our classic reggae music, cooking our dishes in the same way we did but also understand the power and mysticism of Nanny of the Maroons and the empowerment that Marcus Garvey allowed.

The way we pass those things on is through our stories. Whether you’re from “kuntri” or “town”, uptown or downtown, from Negril Point to Morant Point, we are all a part of the same historical story and culture. We all eat ackee and salt fish and understand cleaning the house on a Saturday morning and soup that afternoon.  Our culture unites us.

No one can tell OUR story for us. WE must be the ones to do what is necessary to tell OUR story, from OUR unique perspective, portraying OURSELVES in the way WE see OURSELVES instead of how an outsider looking on perceives us. 

This is a 100% Jamaican project and we want the Jamaican community at home and abroad to be a part of it so we can authentically say "A fi wi own dis... A wi mek dis".